So,
The Sveriges Riksbank Prize in Economic Sciences in Memory of Alfred Nobel 2017 was awarded to Richard H. Thaler “for his contributions to behavioural economics”.
as per the Nobel Prize’s website.
In his book, Post-Keynesian Economics: New Foundations, (2014), Marc Lavoie has a nice discussion/critique on what’s called “New Behavioural Economics”:
click to view on Google Books